Southern Magic Readers Luncheon


Our luncheon chair for 2017 is Carla Swafford. You can reach her at


GOODREADS. Join our group here to chat about the luncheon.

TWITTER. Our handle is @SouthernMagicRW, and we use the hashtag #MagicLunch when we tweet about our big day.


Author Jeaniene Frost was our 2013 Keynote Speaker. Read about her experience at the Southern Magic Readers Luncheon here.

Storied Past

Our previous keynote speakers include romance greats Sylvia Day, Linda Howard, Gayle Wilson, Sherrilyn Kenyon, Connie Brockway, Anne Stuart, Jeaniene Frost, and Victoria Dahl.


Southern Magic is the Birmingham chapter of the non-profit organization Romance Writers of America. Our mission is to promote excellence in romantic fiction and support the careers of romance writers. We are readers and authors who love the romance genre and want to share that love with others. You can help by telling other readers about our luncheon and encouraging them to attend. We look forward to seeing you in November!

Tickets Are On Sale Now!

Buy Your Ticket

Please join us at our 14th annual #MagicLunch on Saturday, November 11, 2017, in Birmingham, Alabama. Join local authors for lunch, followed by a special welcome speaker and special keynote speaker Abbi Glines. Attendees receive goodie bags with books and are eligible for door prize baskets. Enjoy a day with people who share your love of reading!

Abbi Glines is a #1 New York Times, USA Today, and Wall Street Journal bestselling author of the Rosemary Beach, Sea Breeze, Vincent Boys, Existence, and The Field Party Series . She never cooks unless baking during the Christmas holiday counts. She believes in ghosts and has a habit of asking people if their house is haunted before she goes in it. She drinks afternoon tea because she wants to be British but alas she was born in Alabama. When asked how many books she has written she has to stop and count on her fingers. When she's not locked away writing, she is reading, shopping (major shoe and purse addiction), sneaking off to the movies alone, and listening to the drama in her teenagers lives while making mental notes on the good stuff to use later. Don't judge.



Early Registration through Aug 31st -- $30
Regular Registration after August 31st -- $40

Payment must be received for registration to be considered complete. Seats are limited. Early registrations not completed by August 31, 2017 or before all seats are sold will be canceled. Refunds are not available.

*To pay using PayPal, choose the Credit Card option when completing your purchase.

Buy Your Ticket

HOSTING AUTHORS: There is a separate registration for hosting authors. Please email for registration instructions if you have not received them.


10:00 a.m. - Check-In Begins

11:00 a.m. – Doors Open, Silent Auction Raffle Baskets Begin

12:00 p.m. – Lunch with Welcome Speaker and Keynote Speaker ABBI GLINES, author doorprizes, etc.

2:00 p.m. – Book Fair and Signing (Please limit outside books to 5)

For those with E-READERS, please bring them to make onsite purchases of select books!


Embassy Suites - Birmingham/Hoover
2960 John Hawkins Parkway, Birmingham, Alabama, 35244
(near Riverchase Galleria)

If you require overnight accomodations, Southern Magic has special rates available. Click here!

Past Luncheon Speakers

Keynote Speaker: Abbi Glines
Welcome Speaker: TBA

Keynote Speaker: Jennifer Ashley
Welcome Speaker: Hildie McQueen

Keynote Speaker: Darynda Jones
Welcome Speaker: Lexi George

Keynote Speaker: Sylvia Day
Welcome Speaker: Naima Simone

Keynote Speaker: Jeaniene Frost
Welcome Speaker: Christy Reece

Keynote Speaker: Sherrilyn Kenyon
Welcome Speaker: Dianna Love

Keynote Speaker: Victoria Dahl
Welcome Speaker: Jennifer Echols

Keynote Speaker: Peggy Webb
Welcome Speaker: Lyn Stone

Keynote Speaker: Anne Stuart
Welcome Speaker: Laura Hayden

Keynote Speaker: Christina Dodd
Welcome Speaker: Kelley St. John

Keynote Speaker: Sherrilyn Kenyon
Welcome Speaker: Debra Webb

Keynote Speaker: Teresa Medeiros
Welcome Speaker: Dianna Love

Keynote Speaker: Connie Brockway
Welcome Speaker: Kelley St. John

Keynote Speaker: Linda Howard
Welcome Speaker: Gayle Wilson


Contact the luncheon chair at